Morality didn’t matter while I played I just wanted to beat the game at all costs. The advertising gets ugly when you have the opportunity to buy a sign that slams your rivals (you can write your own disparaging messages, though they won’t bring as many new customers). Different messages and visual effects for your signs attract different amounts of customers, but you can’t spend more than your budget allows, and you must take turns with your enemies when purchasing signs. A war of words ensues as you and your opponents buy signs to attract more customers. You play as an unassuming hamburger stand owner who finds a natural enemy in two hip-looking youngsters who set up their own hamburger stand right down the sidewalk. On the surface, Terry Cavanagh’s Grab Them By The Eyes is a privileged version of Richard Hofmeier’s Cart Life, trading the latter’s working-class pathos for quick math-based fun.
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